Keith Moore

Esse Quam Videri

Sites that rely on [ads] will need to evolve out of it or they will eventually die off. Because one of these days the advertisers are going to wise up and stop buying into this dying model. Complaining about ad blocking reminds me of when the television industry complained about DVR technology or when the music industry complained about the sales of blank cassette tapes. If you don’t stay ahead of technology, technology will render your business model null and void.

Breaking Down Apple’s Billions

It’s no secret Apple, one of the most valuable public companies in the world, is making major cash off today’s tech gadgets — but how much?

This week, the company reported a record net profit of more than $13.6 billion for its quarterly report lasting 14 weeks and ending Dec. 31, 2011. A rumored summer release of the iPhone 5 will help keep the money flowing in this year for the more than $400 billion company.

“We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs,” Tim Cook, Apple’s CEO, said in a statement. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”

Cook alone raked in $378 million last year, naming him the highest-paid CEO. In the past three months, Apple brought in four times more profit than Walmart, the world’s largest retailer.

It seems unimaginable to see how far $400 billion could be used. The infographic below puts into perspective Apple’s monetary power and influence around the world. First off, $400 billion could cover 42% of the United States if dollar bills were laid flat across the South.

Apple could pay off the public debt of eight European Union countries. Apple could also write $6,622,516 checks to each of its employees before exhausting its fortune. More than $97.7 billion of Apple’s money is in cash reserves, and two-thirds of the money is stored offshore.

Saturday, in the park… Mia Moore enjoying a sunny day on her bike and in the park.

staff:

What do those numbers add up to? Mobile updates. We have a bunch coming over the next few weeks.
If you have any requests, please make sure to send them to support@tumblr.com!

staff:

What do those numbers add up to? Mobile updates. We have a bunch coming over the next few weeks.

If you have any requests, please make sure to send them to support@tumblr.com!

5 Best Practices for Digital Marketers in 2012

5 Best Practices for Digital Marketers in 2012
The egg nog’s been drunk, the bells are done jingling, and the mistletoe has been taken down. It’s time to ring in the new year with resolutions that’ll make 2012 one to remember — online and off. All signs point to an exciting year, with the arrival of new (and inevitably covetable) Apple devices. The expanding digital industry is destined to affect what we discuss, buy and watch, who we friend, what we Like, and how we share — all year long.

Plus, eMarketer projects a 14.4% increase in U.S. online ad spending, and Google says that video ads improve offline campaign results. Digital will certainly take on added prominence in the new year.

Even so, let’s resolve to keep our heads on straight and stick close to the best practices that have been winners in the past – they’ll be the ones to see us through a stellar 2012. With input from my colleagues and other experts in the digital ad industry, I’ve come up with five “resolutions” for marketers in the new year.

Mia Moore and her Uncle Kelly Moore enjoy ‘A Nightmare Before Christmas’ at Disneyland.

(Source: miamoore)