October 2009
22 posts
Tips for Email Marketing Success On Any Given... →
For those of you who don’t know me (which is most of you), I am from Cincinnati, and as a result, I am a Bengals fan. My family and I flew into Cincinnati for the Bears-Bengals game, and Cincinnati…
Get The Holiday Clock Ticking Well Before It Gains... →
The holiday season is unique in that — despite occurring at the same time each year — it routinely catches many by surprise. Marketers are as guilty as anyone of falling victim to this phenomenon,…
Email Has Leading Role In Multichannel Engagement →
Marketers are slowly catching up to their multichannel customers by ramping up usage of multichannel marketing tactics — and email is at the core of many of those efforts.
Great Thought Leadership Is ... →
I read a lot of posts about email marketing, yet I find we tend to simply repackage ideas, tips and thought leadership that have been discussed already. Think about the topics you hear about — email…
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Using Personality To Help Drive Engagement →
My previous column, where I shared personal experiences about assumptions others have made about my wife and me without knowing us, turned out to be the second most popular column I’ve written for…
A Pep Talk For Your Email Strategy →
Email marketers have become the world’s leading authorities on deliverability, readability, terminology, policy, client capability, predictability, reputation and metrics. If we don’t slow down,…
The Secret Language Of Sales →
I’m a big proponent of designing for blocked images, which is something designers and coders are extremely good at — but I wouldn’t call it a best practice. Some will say that’s heresy, given that…
Inspirations From The Week →
had the luxury of participating in several ESP user conferences this week. I take in as many sessions as I can, rarely staying for an entire session as there are so many topics I want to get bits…
The (Email) Things That Make Me Go Hmmmm... →
As an email marketer, there isn’t a day that goes by that I don’t sit at my desk, look at my email and scratch my head in absolute bewilderment — or amazement, depending on the day. Let me share the…
Email Use Increasing, Despite What WSJ Says →
The Wall Street Journal is the latest to jump on the “email is dead” bandwagon. The article, “Why Email No Longer Rules… and what that means for the way we communicate,” opens with the proclamation, “Email has had a good run as king of communications. But its reign is over.”
Sound familiar? It should. In 2006 USA Today published an article that...
Targeting Works In More Than Just Email -- Spread... →
Lately I’ve been thinking about targeting and marveling at how far we have come … and yet how far we still need to go. The concept of targeting is far from new. As an email marketer you probably…
Issue 195 →
.net issue 195 is on sale now! Boost your Google rank and learn how to design the next generation of sites with HTML5 Continues…
What's In Fashion In The Inbox →
A few weeks ago on “Mad Men,” the creatives at Sterling Cooper put together a commercial for Patio soft drink, using a scene from “Bye Bye Birdie” as their inspiration. The scene they chose happened…
RT @sengineland Want Better Web Design? Watch Real Users http://bit.ly/19XJMM
Family Guy Corn Maze →
Family Guy tribute in corn maze by a farmer in Massachusetts… see Brian & Stewie here!
My Name Is Loren. BTW, I'm A 'He' →
Hi, I’m Loren McDonald, and I’m a “he.” You might not know that, though, by looking at the mail in my mailbox and messages in my email inbox. While I’ve never done an actual audit of my mail, I’m…
Engagement: The New Frontier In Deliverability? →
Recently there has been a great deal of buzz around the idea that “engagement” is a new metric used by ISPs and other mailbox providers to determine mailbox placement. However, engagement isn’t new…
New Rules For Engagement-Reputation Era →
We’re on the cusp of the engagement-reputation era in email marketing, when the ROI of an email program will be much more closely tied to how engaged subscribers are — and much less about the size…
Maybe You Just Aren't Good Enough for Them... →
My friend “Mary” is a single mom on the dating scene. Given that she is a single mom, she doesn’t get a lot of dating practice, but she tries to find love. On a recent date, a gentleman told her that…