November 2009
58 posts
What's In Your Inbox Today? →
Happy Cyber Monday, folks! It’s that day of the year online retailers look forward to, especially given 2008’s miserable numbers. This year, the National Retail Federation is projecting a nice growth…
RT @netsolcares: Hurry ! Cyber Monday Sale from Network Solutions started at http://bit.ly/nsdeals 3 domains for $39.99 ( T &Cs apply)
RT @icontact: Will cyber Monday set the record for email volume in one day?
RT @iContactCorp: Daily Email Marketing Tip: Next 4 Mondays - 11/30, 12/4, 12/11 &12/18 are among the top 10 days for sending holiday em …
RT @eMarketer: Small businesses Raise Search Spend - stats http://bit.ly/4GYfAC #eDaily
RT @gfulgoni: Shoppers already whetting holiday appetite online. Strongest online Black Friday ever … http://bit.ly/5jezvR
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“We know if we beat them it’ll give us the better chance to get to a better...”
– UNC Tar Heel junior quarterback TJ Yates on their final regular season game against NC State
Monetizing Social Media Is About Targeting First,... →
Case study: Tweaking its targeting techniques, an online retailer improves its loyalty program, Results far surpass previous email campaigns, with a targeting impact that’s “off the charts.”
RT @TaylorBarr: I just skimmed something about getting followers on Twitter… and all I can say is: what is the point? numbers don’t co …
RT @iContactCorp: Day before Thanksgiving tip: Send out a special Thanksgiving postcard with a bonus offer for your loyal customers.
An Unconventional Approach Can Make A Lot Of Sense... →
Watching football on Thanksgiving has become part of the American tradition, but you might notice something nontraditional during the games this year that you can relate to your email program. Over…
RT @iContactCorp: RT @icontactcorp: Daily Email Marketing Tip: Be different.Everyone offers $’s, % off deals. Do something original to …
RT @iContactCorp: Daily Email Marketing Tip: Tomorrow (the day before Thanksgiving) is one of the top 10 days in 2009 to send holiday em …
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WatchEmail Marketing Panel at the 2009 Internet Summit in Raleigh, NC
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Email Marketing Powers Cyber Monday →
MediaPost Email Insider: Are you ready for the biggest retail email day of the year? I’m speaking, of course, of Cyber Monday, which is this upcoming Monday, Nov. 30. I expect it to easily be the biggest retail email day of the year — and probably the biggest ever.
Cyber Monday has been the most popular day to send retail emails for the past two years. Last year, 70% of the top...
Next-Generation Email Marketers →
Given the short tenure of an email marketing manager (two to three years), it’s not surprising that this role is hard to staff and hard to retain. I’ve always considered it to be a burn-out job in…
The Heels move to 8-3 after a strong win at Boston College… http://tarheelsfootball.com
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RT @mashable: Quick experiment: retweet this if you have the new RT button on Twitter. Wondering how many people have it.
RT @ifbyphone: 74% of SMBs will increase their email marketing spend in 2010. Demonstrate ROI by placing a call tracking phone number. h …
RT @CommunityMGR: Great chat w/ an iContact client that highlighted our integration in the book “Joomla! in SEF Extensions.” - http://ww …
RT @salesforce: Salesforce Chatter video playing on stage at #df09. Check it out for yourself here:
http://www.youtube.com/watch?v=y3-pE …
“ACC bowl talk - http://tinyurl.com/yedwbcp - UNC vs BC game a key focus for...”
– ESPN_ACC
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Five Lessons Email Marketers Can Learn From... →
If you track the Twitterverse, you’ve probably read about Justin Halpern, who converted his father’s crusty, cranky and curse-laden commentary from a hot Twitter account into book and CBS sitcom…
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It's Holiday Season. What If Your Emails Don't... →
If you thought inboxes were already cluttered, just wait until this year’s holiday season ramps up to full speed. Retail business are struggling to recover, while at the same time cutting ad and…
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Button Up Your Email →
Have you ever found yourself standing in front of an automatic towel dispenser, waving your hands frantically over the hands-free scanner, praying for a towel to come out? Yeah, me too. A week ago, I…
Salesforce's Dreamforce Conference
In San Fran today & this week for Salesforce’s annual Dreamforce Conference to launch the NEW iContact for Salesforce CRM integration for Email Marketing.
If you are at the Dreamforce conference, come by our booth to see how iContact has built the perfect email marketing integration for Salesforce CRM customers.
iPhone (at) keithmoore.com
Customer Segmentation →
This is a subject we often talk about in apologetic terms when it comes to email marketing: segmentation. It’s a really time- consuming commitment for an organization to do great segmentation. While…
Tar Heels upset Miami in Chapel Hill 33-24
The Tar Heels pull another Top 25 upset against the Miami Hurricanes in Chapel Hill… GO HEELS!!
I'm Calling Your BS →
As the year winds down, marketers seem to be doing two things: planning for next year’s successes, or making excuses for not being able to do more with their email marketing programs. To the former…
Email's Antisocial Sin →
In all the talk of social media and its influence on email marketing, it occurred to me that email marketers consistently commit an antisocial sin. Worse still, it is a sin often taught as a “best…
How To Avoid 'Back Alley Syndrome' →
Imagine you’re walking through a store and see signs for a demonstration of a product you’re interested in. You follow the signs to the back of the store and through a door that leads into the back…
Issue 196 →
.net issue 196 is on sale now! Build the ultimate user experience and design the perfect web icons Continues…
Ways To Increase Conversions From Seniors →
A study by Focalyst shows that seniors (62+) using the Internet today have higher purchase intents than younger segments do, in major categories such as travel, CPG, entertainment and…
Your No. 1 Upgrade For 2010: Lifecycle Marketing →
If you’re already thinking about how to take your email-marketing program to the next level in the coming year, you should start by switching out your batch-and-blast program for one that uses…
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Social Media Does Not Reduce Email Use
Is Social Media Impacting How Much We Email? Yes, but not how you would think… Email use increases with Social Media use | Nielsen Wire: http://bit.ly/31ovSV