August 2009
37 posts
A Few Pointers For Improving Survey Response →
It seems that the customer insights planets have aligned for me over the past fortnight, as I have received five different survey invitations in my inbox from various marketers. After looking at…
The Red Phone →
I’m sure all your email messages are important. But some — conveying a deadline, a member benefit, urgent news or an important announcement that impacts your customers’ relationship with you — are…
If Someone Says 'Buy' A List One More Time... →
Time to update the list of “Killer Bs” I first wrote about here in 2007. We’ll save the upcoming “ban the blast” initiative for another time, so the next “B” word I would like to excise from the…
Are You Ready For The 18 Phases Of Christmas? →
If you haven’t begun planning your holiday campaigns, then you’re already behind. The first salvo of holiday email marketing has already been fired, with 8% of major online retailers having already…
When Testing Doesn't Work →
There are probably thousands of articles on the Web about how to test marketing campaigns effectively. You have a hypothesis, you have test variables, you have test segments, and you have some view…
Can You Walk And Chew Gum? →
As email marketers, we look at many aspects of our customers to best identify the most relevant email experience we can deliver — but do we ever take life into consideration? As we look to get more…
The 12 Steps For Wayward Email Programs →
As an Email Insider regular, you’ve probably got a long list of things you “should” do, but simply can’t accomplish. The reason may be resources, internal politics, or technical limitations. These…
More On The Video Boom: Choosing The Best Content... →
While evolutions in video capabilities are certainly exciting, it’s the video content that makes the developments engaging and worthwhile. After deciding how you’ll deliver video to your subscriber…
Issue 193 →
.net 193 is on sale now! Become a one man web agency and discover the world’s top 20 web designers. Continues…
Ambiguity in Marketing →
I live in the agency world. Our jobs are to inspire and drive business marketing results for them. Easy enough mission statement, right? It’s so easy, when we don’t speak the same language. Buzz…
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Submit Your Rental Listing to 60+ Sites at Once →
trishmoore:
We all know that every day that an apartment remains vacant, the more potential income we lose. Just ten years ago, you’d post a listing to your newspaper classifieds. Now, there’s social…
Relevance: What Is It, Anyway? →
Ask any of my fellow Email Insider columnists (or other industry pundits) what is the No.1 key to email marketing success. I bet they’ll reply with some variation of “relevance.” But what does…
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iContact and HostGator Partner to Offer Services...
Durham, NC and Houston, TX (August 12, 2009) – iContact, a leading provider of email marketing services to small and medium-sized business and HostGator, a world-leading provider of shared, reseller, and dedicated web hosting, announced today that they will be using iContact for all of their email marketing needs as well as offering iContact services to all HostGator customers.
“The...
Gmail Points Way To Brighter Future For Email →
If you’re a marketer, you’ve probably expressed your frustration with ISPs. Why don’t they make the rules clear? Why don’t they understand that your company sends good email that subscribers want to…
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Optimism about economy increasing
BY MONICA CHEN : The Herald-Sun - mchen@heraldsun.com
Aug 11, 2009
DURHAM — Marketers are more optimistic about the economy than six months ago, but still recognize that low prices are consumers’ top priority, according to a new survey by a Duke University professor.
The third semi-annual Chief Marketing Officer Survey showed optimism about the economy increased dramatically...
Informed Online Marketing →
Just like in real-world marketing, optimizing your online marketing requires that you track your traffic. Powered by the largest pool of online consumer behavior data, Compete.com…
FTAF Vs. SWYN →
When I released a report last week showing that forward-to-a-friend (FTAF) usage among the top online retailers was four times greater than share-with-your-network (SWYN), it surprised some people in…
Short Or Long Copy In Newsletters: What's The... →
Recently I read a quote from an email expert who flatly stated, “the purpose of email is to get people to click on links.” Really? This point of view assumes that an email in itself cannot contain…
Local Tech Wire article… http://bit.ly/3upCC0
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NY Yankees WIN on Walk-Off Home Run vs Red Sox
Update on the Second Best Rivalry in Sports (2nd only to the UNC-Duke College Basketball rivalry):
The New York Yankees take game two of the four game weekend series against the Boston Red Sox on a 15th inning walk-off home run by Alex Rodriquez (A-Rod’s first walk-off home run as a Yankee, and ninth in his career). The Yankee win, which took over five and a half hours to complete, put the...
Wouldn't It Be Nice... →
Executives want more out of their marketing and marketers want more out of their email. At a time when consumers are more in control of the selling relationship than ever before, there is no harm in…
Can’t wait for Trish and Mia to get to Durham this evening!
Eliminating Bruised Toes In An Organizational... →
In some organizations, the email marketing “department” still consists of one lonely soul pushing all the buttons. However, other organizations have embraced email to the point that the email…
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ClickZ's Execs & Accounts: iContact →
E-mail marketing firm iContact has named former LendingTree exec Keith Moore as its CMO. Moore previously served as GM and SVP for LendingTree parent firm Tree.com where he handled short form mortgage and emerging businesses divisions. iContact serves over 50,000 clients and has over 185 employees.
The Video Boom: Video Takes Over the Inbox →
It feels like we’ve been waiting for ages to use video (and deliver it safely into inboxes), and the time is finally here! Video usage is expanding right now primarily due to three major factors: 1)…
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ClickZ Executives & Accounts for August 4th 2009
E-mail marketing firm iContact has named former LendingTree exec Keith Moore as its CMO. Moore previously served as GM and SVP for LendingTree parent firm Tree.com where he handled short form mortgage and emerging businesses divisions. iContact serves over 50,000 clients and has over 185 employees.
http://www.clickz.com/3634614
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iContact Names Former LendingTree Executive Keith...
Online Marketing Pro Brings Internet and Direct Response Marketing Experience to Rapidly-Growing Email Marketing Firm
Durham, NC (August 4, 2009) – iContact, an industry leader in email marketing services for small and mid-sized businesses, has announced the appointment of Keith Moore, a former LendingTree executive, as their Chief Marketing Officer.
At Tree.com Inc., the parent company of...
Wishing Trish & Mia were here tonight!
Where Is Marketing Automation Going? →
The email industry prides itself on being the early adopter of, and in many cases the founder of, marketing automation. Marketing automation in itself is based on the foundation of data and your…
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Managing Your Reputation Online →
A real Social Media CHALLANGE has become apparent in the past couple of days, evidenced by a certain management company that’s taking a lot of heat in the media, both on- and off-line. So how does…