September 2009
24 posts
Five Questions To Consider Before Taking A New... →
Marketers know their audience and products better than anyone, and it should go without saying that what works for one company may not work for another. Here are five questions to consider before…
Have You Seen Your Blog Lately? →
Once upon a time, the blog was considered to be THE cutting-edge arena for companies to dish out tips, trends, product launches, opinions, commentary, and more in a personal, approachable way. While…
Social CRM from OMMA →
I believe I can say it was a successful Advertising Week in New York. OMMA (a MediaPost event) and MIXX both had nice turnouts. I found the popularity of social to be a little alarming. Although…
iContact Affiliate Contest: A/V Prize Pack Revealed http://retwt.me/hUgS
Maggie Valley Wedding Trip
Driving back from Maggie Valley…
Email Share-to-Social: Not Just About The Links →
I agree with my industry colleague Chad White, who predicted in this space that marketer adoption of email social sharing — referred to as “share-to-social” or “share with your network” — will…
iContact customer @OPENForum Marketing Through Customer Appreciation : Marketing : American Express OPEN Forum http://retwt.me/fwIy
Using Little League, Twitter And Foreshadowing To... →
Maintaining strong open and click-through rates is the foundation of effective campaigns. They also play an increasingly important role in delivery, as ISPs use them to measure a message’s relevance….
Are You Using These Preheader Text Up-and-Comers? →
Preheader text is HTML text that appears before or sometimes within the header of an email. It’s important and growing in popularity because of the prevalence of image blocking by email subscribers…
Funnel Experiences →
We often think about email and eCRM as “end of the funnel” activities. It makes sense on the surface; you would assume you have some established relationship with the consumer or business before you…
Display Advertising News: Google Display Advertising Exchange Resembles Google Search http://adage.com/u/BBhema
Socialized Email? You Can't Ignore Thousands Of... →
Several weeks ago I wrote about newly emerging metrics all email marketers should be considering when looking at integrating social media into their programs. Since then I have had the opportunity to…
The Impact Of Formal Vs. Informal Communication On... →
When email started to gain widespread adoption 15 years ago, the idea of delivering account statements or status updates via email seemed absurd to the majority of consumers. In the mid-1990s, email…
Let Reviews Do The Talking →
Back in the day, product descriptions written by a copywriter offered up all the info customers seemed to need. But these days, your potential customers are interested in hearing what other people —…
Issue 194 →
.net 194 is on sale now! Learn how to create your best layouts, and discover pro tips for Twitter marketing Continues…
Walking Uphill, Both Ways: How Today's Market... →
I see customer-centric organizations becoming more commonplace and individual departments asked to work together through leadership consolidations or task forces. Don’t get me wrong, this is great…
Warning: Blasting May Be Harmful to 'Our' Health →
A bunch of self-proclaimed “email snobs” (myself included) have been heating up the Twitterverse, email discussion lists and the blogosphere with a debate over the merits (or lack of them) of the…
Yahoo Points the Way to the 'Social Inbox' →
Email was a huge innovation when it became widely available more than 10 years ago. But the platform itself has not changed much in that time. However, now we are starting to see shifts in the way…
4 Must-Subscribes: My Favorite Retail Email... →
I was recording a podcast with Alex Williams of eROI recently and he asked me what ONE retail email program I would recommend that people subscribe to. It’s a tough question because all the retailers…
Transactional Email And The Social Web: No More... →
No matter how well you’ve embraced Twitter and Facebook, you get nowhere if the handoff to email or other channels is sloppy and unsophisticated. Here’s one case history of how a company forgot to…
Smart Marketers Make Dense Emails →
Many email marketers usually assume that they have a small window of opportunity to communicate with recipients, but it isn’t necessarily an all-or-nothing or — or an open-or-delete — proposition….
How Good Do You Want to Be? Taking Bold Steps →
With so many developments happening in the email inbox, from technologies like SWYN and video GIFs to “grid-breaking” design innovations, it’s fair to feel a little apprehensive about incorporating…