May 2010
81 posts
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5 Email Marketing Stats Retail Marketers Should... →
Written By: Greg Hyer
Understanding how others use email marketing for their business can help you with developing your own email marketing strategy. One way you can gain insight is by utilizing studies from marketing research firms like the eMarketing Association, Email Experience Council or Forrester.
Below are some stats published by industry recognized marketing research firms:
88% of...
Entrepreneurship is popular for the young at heart →
Though many young entrepreneurs gain attention and even celebrity status in today’s business culture, entrepreneurship isn’t necessarily a trait reserved for the younger generations. A recent report…
Apple Passes Microsoft as No. 1 in Tech - http://nyti.ms/bqeUV4 #apple #microsoft
Mysterious Image Gaps in Gmail and how to fix it! http://bit.ly/b6ZziN #gmail #icontact
RT @socialedge: “Creativity is the most important leadership quality..encourage experimentation,innovation..take more calculated risk” h …
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WatchGreat ad from JetBlue called ‘The CEO’s Guide to Jetting’ - well done!
Mysterious Image Gaps in Gmail →
Recently, Google made a change to the way Gmail handles images in HTML-formatted emails. I’ll probably never know why they did this, but I’m sure there was a good reason. This doesn’t change the…
The All New iContact MessageBuilder http://bit.ly/b8q5M2
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Creating User Experience at iContact →
The User Experience Team (UX) at iContact is tasked with researching, creating, communicating, and testing the various design elements of our new features and our overall user interface.
We’re positively obsessed with getting the details right for our users.
We start with research. We talk to our users. We talk to stakeholders. We talk to experts. We read whatever we can get our hands on. We...
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Coming Soon: The All New MessageBuilder from... →
Message Composition Simplified - A game changer is coming… Composing your email messages will never be the same… It will alter the way you view email marketing…
iContact’s completely re-designed MessageBuilder is our answer to one of the most common issues in email marketing: How to easily create a beautiful, compelling and actionable email message.
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New Feature: Ask the Marketing Team →
We’ve added our newest feature, Ask The Marketing Team, to make certain we can add value – not just by providing the information that we think you’ll appreciate… but by delivering the content that we know you’ll find valuable, because you’ve asked us for it.
iContact’s marketing crew includes designers, writers, media buyers, product marketers, search marketers, communications experts, brand...
Determining the qualities of an ideal small... →
Small business owners run their companies with the goal of attracting clients, but they may not always take the time to consider which clients they actually want to attract.
In a chapter from her…
How to achieve comprehensive customer service →
There is a set of common attitudes and approaches shared by small business owners when it comes to customer service. These often involve the way customers are treated during standard communications…
Tracking Our Emails in the Wild →
Written By:
David Rasch, iContact Chief Architect
Every time we release an email on behalf of our customers, we create a barrage of requests coming back to our web servers. Of all the requests… …
How small businesses can use video for online... →
As small businesses owners strive to make their companies stand out, one of the most influential tools they can use is online video. This medium has made huge strides in popularity recently, and it…
Thinking about small business financing options →
Entrepreneurs thinking about ways to finance their small business face a number of options – some more likely to be successful than others. Because it is key to think realistically about these…
Advice for small business owners looking for VC... →
Venture capital funding can be a major boost to any startup company, but it can be hard to come by. Nevertheless, it is possible to get VC funding, and Diana Ransom of Entrepreneur magazine recently…
RT @iContactCorp: Congrats to iContact CoFounders Aaron Houghton and Ryan Allis - Business Leader Magazine’s Corporate Volunteers of the …
RT @iContactCorp: “Insights into Inbox Delivery,” by Ted Roberts, iContact Director of Deliverability | http://bit.ly/bTweG6
Google Offers Opt-Out For Web Analytics #Wired http://bit.ly/czXTG5
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iContact API – New Features! →
We have been hard at work on improving our API. I wanted to share two recently added features to our API. In order to use these features you must set your API -Version HTTPS header to v2.2. Read More »
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Insights into Inbox Delivery - iContact Email... →
Written By: Ted Roberts, iContact Director of Deliverability - The inbox deliverability experts at iContact employ many best practices to help our clients avoid the dreaded spam folder. Read More »
Issue 203 →
.net issue 203 is on sale now! Build better sites with CSS frameworks and learn how to add HTML5 video today Continues…
Spring Cleaning for Small Businesses →
Writing for USA Today, business expert Steve Strauss recently explained some easy steps small businesses can take to do some spring cleaning and prepare for the summer ahead. A company can start…
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The shared qualities of outstanding entrepreneurs →
The spirit of entrepreneurship involves analyzing risk and taking a leap of faith, but the payoff can be great. This spirit has existed in America from its founding, say Renee and Don Martin,…
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The OfficialEmailBlog.com Launch →
iContact, an industry leader in email marketing services today launched The Official Email Blog, showcasing best-in-class email marketing solutions, and featuring the passion, insight and experiences of the people behind the brand.
“We redesigned our blog to reflect the passion our team members have for what we do at the company,” said Keith Moore, Chief Marketing Officer at iContact. “The blog...
Advice for women business owners looking for... →
Securing funding for a small business can present a unique set of challenges for women business owners, but there are ways to find success when faced with this task. Writing for Forbes magazine,…
A sneak preview of Twitter enhancements for small... →
Twitter has quickly become a major player in the social media world and a popular place for small businesses to market themselves online. The site is now adapting to its prominence as a marketing…
The debate over the effectiveness of performance... →
Performance reviews can be a source of stress for both managers and employees, and there is a growing movement to change or even do away with them. Tara Parker-Pope of the New York Times’ health and…
When is it time to move out of a home office? →
For entrepreneurs who work from home, balancing work and life can be a challenge. Pamela Slim of the American Express OPEN Forum recently wrote about some signs that indicate it’s time to leave the…
How iContact Processes Opens and Clicks →
iContact has a development team (we call ourselves “Q-Branch” as an homage to James Bond’s Research and Development division) that spends a lot of time behind the scenes, building parts of our… …
RT @Kiva: Daily Quote: “Start writing a new chapter, for if you live by the book you’ll never make history.” -Ben Sobel
iContact and JitterJam Partner for Social Media Marketing - Website Magazine http://shar.es/mCL3h
Engaging your Subscribers with Content →
When it comes to email marketing, engaging content is king. Quality content is what keeps your subscribers subscribed. The real trick to retaining your customers is making your content engaging….
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Microfinance can be a funding solution for small... →
The idea of microfinance has become a popular way to help people in developing countries get on their feet, one small donation at a time. Writing for the Huffington Post, Eric Weaver recently said…
The possible advantages of partnering with a... →
Because venture capital is becoming harder to find, Bob Ackerman of the online forum Private Equity Hub has suggested a new source for funding – the corporation. He says corporate investors, which…
How Twitter’s New Feature Could Help Small... →
Twitter recently announced “promoted tweets” – posts to the social media site that stay visible rather than being pushed out of view as new tweets appear. These tweets will show up in search…
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How Twitter's New Feature Could Help Small...
Twitter recently announced “promoted tweets” – posts to the social media site that stay visible rather than being pushed out of view as new tweets appear. These tweets will show up in search engines and remain in view as long as users are engaging with them. Entrepreneur’s Allen Moon recently wrote about how promoted tweets work, and why they are appealing. The difference between...
Building Emails That Read Well – Even Without... →
So you just spent a boatload of time and money building a really cool and compelling HTML email. Soon after though, you came to the realization that a large portion of email programs and web-mail…
Tips for Maintaining Repeat Business to Build... →
Writing for Entrepreneur magazine this week, business expert Brad Sugars offered a mantra for any small business hoping to become a successful startup company: repeat business means profit. Sugars…
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