Harnessing ego can be good for business -
Starting a small business takes a certain amount of ego – entrepreneurs must be prepared to go it alone and assume all the risk. However, at a certain point, ego can become a business liability.
…
Finding the first customer requires a business plan -
The checklist for opening a small business is long. Owners must obtain financial support, a location and a talented staff. Yet finding the first customer is a prerequisite for success.
Finding a…
Hunting for Database Hotspots, Part 2 -
NOTE: iContact Labs articles are written specifically for Designers, Software Developers and Engineers, and may contain industry terms not typically used outside of the industry. If…
When bootstrappers meet banks -
Most entrepreneurs start their companies by using their own money – called “bootstrapping” – to help get them off the ground. But Entrepreneur magazine blogger Tim Berry says as the company grows,…
A small business can grow by finding its niche -
For small business owners, running a marketing campaign that competes with much larger competition can be difficult. But one way small businesses can make marketing gains is by focusing on a niche,…
Routers can also be an additional web filtering tool -
When most small business owners think of filtering the company’s internet service to prevent access to inappropriate material, the technology options they may think of most are firewalls and…
RT @LeadBuyer: LeadCritic: QuinStreet Snatches Up Insurance.com: It was mentioned on Domain Name Wire that the website and domain… htt …
Making a business card that stands out -
Business cards are one of the most basic marketing tools for small business owners. But as Resource Nation contributor Shannon Suetos suggests, not every business card has to follow the traditional…
RT @returnpath: American Marketing Association webinar on Email Engagement in 10 mins. #AMAReturnPath. Join us now. http://ow.ly/2ip6U
iContact Product Corner – Support That WOWs -
Written By:
Daniel Smith, iContact Product Marketing Manager
The iContact Product Corner highlights features and improvements to the iContact application, tips and best practices for…
Ask the Marketing Team – “Why is my open rate so low, and how can I make it better?” -
Written By:
Christina Jaromin, iContact Trade Show Manager
iContact’s Marketing Team includes designers, writers, media buyers, product marketers, search marketers, communications…
Minimizing small business taxes -
One of the most difficult parts of running a small business is dealing with the company’s taxes. Not only because of the paperwork involved, but because the process can take money that could be used…
Common mistakes companies make with cloud computing -
The use of cloud computing by small businesses’ has quickly grown since the technology was made readily available. But not every cloud project works out perfectly. Datamation’s Jeff Vance says many…
Ways to resolve a cash flow issue -
It’s not uncommon for a small business to run into a cash flow problem at one point or another – whether it’s just a slow time or a customer is behind on payments. But the Wall Street Journal…
Virtual working could save small businesses time and money -
The U.S. economy may be recovering, but small business owners are continuing to look for ways to cut costs and keep payments low while stimulating revenue growth.
Employee productivity is a central…