Keith Moore

Harnessing ego can be good for business

Starting a small business takes a certain amount of ego – entrepreneurs must be prepared to go it alone and assume all the risk. However, at a certain point, ego can become a business liability.

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Finding the first customer requires a business plan

The checklist for opening a small business is long. Owners must obtain financial support, a location and a talented staff. Yet finding the first customer is a prerequisite for success.

Finding a…

Hunting for Database Hotspots, Part 2

NOTE: iContact Labs articles are written specifically for Designers, Software Developers and Engineers, and may contain industry terms not typically used outside of the industry. If…

Routers can also be an additional web filtering tool

When most small business owners think of filtering the company’s internet service to prevent access to inappropriate material, the technology options they may think of most are firewalls and…

When bootstrappers meet banks

Most entrepreneurs start their companies by using their own money – called “bootstrapping” – to help get them off the ground. But Entrepreneur magazine blogger Tim Berry says as the company grows,…

A small business can grow by finding its niche

For small business owners, running a marketing campaign that competes with much larger competition can be difficult. But one way small businesses can make marketing gains is by focusing on a niche,…

Making a business card that stands out

Business cards are one of the most basic marketing tools for small business owners. But as Resource Nation contributor Shannon Suetos suggests, not every business card has to follow the traditional…

iContact Product Corner – Support That WOWs

Written By:
Daniel Smith, iContact Product Marketing Manager

The iContact Product Corner highlights features and improvements to the iContact application, tips and best practices for…

Ask the Marketing Team – “Why is my open rate so low, and how can I make it better?”

Written By:
Christina Jaromin, iContact Trade Show Manager

iContact’s Marketing Team includes designers, writers, media buyers, product marketers, search marketers, communications…

Virtual working could save small businesses time and money

The U.S. economy may be recovering, but small business owners are continuing to look for ways to cut costs and keep payments low while stimulating revenue growth.

Employee productivity is a central…

Ways to resolve a cash flow issue

It’s not uncommon for a small business to run into a cash flow problem at one point or another – whether it’s just a slow time or a customer is behind on payments. But the Wall Street Journal…

Minimizing small business taxes

One of the most difficult parts of running a small business is dealing with the company’s taxes. Not only because of the paperwork involved, but because the process can take money that could be used…

Common mistakes companies make with cloud computing

The use of cloud computing by small businesses’ has quickly grown since the technology was made readily available. But not every cloud project works out perfectly. Datamation’s Jeff Vance says many…