Email Marketing Powers Cyber Monday
MediaPost Email Insider: Are you ready for the biggest retail email day of the year? I’m speaking, of course, of Cyber Monday, which is this upcoming Monday, Nov. 30. I expect it to easily be the biggest retail email day of the year — and probably the biggest ever.
Cyber Monday has been the most popular day to send retail emails for the past two years. Last year, 70% of the top online retailers tracked by my Retail Email Blog sent at least one promotional email on Cyber Monday. That was up from 68% in 2007.
The last time that Cyber Monday wasn’t most popular retail email day of the year was 2006, before the day was a big deal. That year, Cyber Monday was the sixth most popular day to send retail emails; the day after Christmas was No. 1.
Retailers’ increasing comfort level with Cyber Monday has helped the day become responsible for more and more retail sales. According to comScore, Cyber Monday accounted for $846 million in online spending last year, up 15% from 2007 — and the second-highest amount spent in online retail since the $881 million spent on Green Monday 2007.
