Social Media Savvy for Non-Profits
My Carolina Today - Sharon talks with Chuck Hester from iContact in Durham about how to better use social media for non-profits. He suggests that your should use social media as an element in your overall marketing plan. Don’t rely just on social media to get the word out.
You need to have the “big four” in your social media arsenal: Facebook, Twitter, Linkedin and You Tube
1. Know what you are talking about.
2. Always be transparent.
3. Be yourself.
4. Post frequently.
5. Add value.
6. Respond.
7. Listen to what others have to say.
8. Learn from your mistakes.
9. Be external.
10. Have fun!
