Creating User Experience at iContact
The User Experience Team (UX) at iContact is tasked with researching, creating, communicating, and testing the various design elements of our new features and our overall user interface. We’re positively obsessed with getting the details right for our users. We start with research. We talk to our users. We talk to stakeholders. We talk to experts. We read whatever we can get our hands on. We talk to some more users. We look at the competition, and at completely different products and mediums. Most of all, we listen. When our brains are full, we find a whiteboard and mercilessly fill every corner again and again, exploring ideas, taking what works, and then tearing them down. We fine-tune features, specifications, navigational elements, and design approaches.
