Posts tagged keith moore
1:18 pm - Fri, Sep 16, 2011
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The Periodic Table of SEO Ranking Factors as published on Search Engine Land’s Guide to SEO.

The Periodic Table of SEO Ranking Factors as published on Search Engine Land’s Guide to SEO.

(via keithamoore)

9:12 am - Sun, May 22, 2011
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mashable:

Tumblr Gets More Social, Launches Share Button
Publishing platform Tumblr has joined the ranks of social networks Twitter and Facebook by introducing the Tumblr Button. The Tumblr Button is designed to allow content publishers from across the web to better interact with the Tumblr community.

Best part about this post? I created it with the Tumblr Button! You can now find it on all Mashable posts for simple sharing to Tumblr. Try it out and let us know what you think.

10:55 am - Sun, Jan 23, 2011
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Santa Cruz CA Beach

Santa Cruz CA Beach

5:23 pm - Tue, Jul 13, 2010
Mia and me at Universal Studios Orlando… 

Mia and me at Universal Studios Orlando… 

11:10 am - Sun, Jun 20, 2010
Spending Father’s Day with my two beautiful girls!

Spending Father’s Day with my two beautiful girls!

10:27 am - Thu, Jun 3, 2010

10 ways to convert clicks into customers using email - MiamiHerald.com

Can you really use e-mail to reel in paying customers? After all, people are inundated with e-mail messages these days — everything from spam to spyware can end up in our mailboxes daily. According to a 2009 study by the Radicati Group, a research firm based in Palo Alto, Calif., there are roughly 1.4 billion e-mail users worldwide. That’s just about one in every five people on Earth, according to the study.

So how can you, as a small-business owner, leverage the power of e-mail marketing to bring in business? That’s the question BizBytes 101 posed to three popular e-mail marketing companies — Constant Contact, iContact and VerticalResponse. They are responsible for sending millions of e-mail messages daily on behalf of their clients which include companies of all sizes.

 Build a permission-based list. “A clean, permission-based list is the foundation for successful e-mail marketing,” said Lisa Sparks, Constant Contact’s regional development director in South Florida.

“This means that every single subscriber on your list has asked to be there. If you’re emailing people who have not given you permission, you’re spamming them. That won’t do your campaign or your business any good at all. Your goal is to build strong relationships, not scare people away.

“Some things to keep in mind about permission — it is not transferable, nor is it infinite. It’s a good idea to clean your list a few times a year, weeding out subscribers who no longer open your emails, or whose addresses are no longer valid.

“A clean, permission-based list will deliver much better results than a purchased, outdated or overly broad list ever will.”

 Target your audience. “Know your e-mail subscribers, segment them, and deliver a personalized message for each of those segmented groups of subscribers based on what is more relevant for that particular audience,” said Keith Moore, chief marketing officer at iContact.

“One general e-mail message sent to everyone at once is far less effective than a targeted, personalized message sent to the right subset of your audience at the right time. It is key to use the right e-mail subject lines and making sure your e-mail looks great in each of the various e-mail clients [programs] that are available today if you want to get people to open and read your e-mails,” said Moore.

 Remember that e-mail marketing is really all about relationships. “When your customers sign up to receive your e-mail, they are choosing to enter into a relationship with your company because they like something about what you’re doing and want to hear more from you,” said Janine Popick, CEO of VerticalResponse.

“So, think of your e-mail messages as the link to that relationship. To build strong relationships with your subscribers, your recipe for success is to provide relevant information in a timely manner on a consistent basis.”

 Educate your audience. “Quality content and relevant information is more valuable to your subscribers than just basic product or service offerings even with discounts,” said Moore.

 Include a strong call to action. “A call to action will tell readers what you want them to do, why they should do it, and how to do it. First decide what you want them to do — make a reservation, fill out a survey, or visit your website or store,” Sparks said.

Then develop your call to action with the following tips in mind. “Make it visible and include it in several places in your e-mail; make it clear and concise by using simple words, short phrases, one to three sentences; and then make it compelling by injecting a sense of urgency with phrases like “act now” and “reserve your spot today.”

Sparks also recommends making your call to action rewarding. “Offer readers an incentive or reward for taking action such as receiving a free white paper or getting a free manicure when they buy a service that day.

 Keep your content relevant and interesting. This will engage your audience in the long term. “White papers and guides can be great for companies looking to promote their services to an industry,” said Popick. “Create a guide, or white paper, on a real world problem and how it’s solved by your solutions. Since you are an expert at what you do, put it on paper and tell your customers about it. Make your information short and sweet and give them only a taste in your emails since you’ll likely want to send them to your site for the rest of the information. Once they are on your website, they’re more likely to make a first purchase from you.”

 Be consistent. “Send out your e-mails on a regular basis and tell subscribers what e-mails to expect from you, what they will include, and when you will send them,” said Moore.

“At VerticalResponse we recommend mailing to your list at least twice a month to keep your business top of mind for your audience,” Popick said. “When your customer base is engaged, they open, click and purchase to a greater degree than a non-engaged audience, which is good news for your sales.”

 Create a stimulus package to attract customers. “We’ve spoken to our restaurant customers who say they are giving away half priced bottles of wine on slow days,” Popick said. “Now they are getting people in the door on what used to be their slowest nights and they’re staying longer. We’ve seen stimulus packages for tires, lingerie, jewelry, consultants, and maternity wear and more.”

 Track your e-mail efforts. “It is important to track the success of each e-mail campaign and use that data to continually improve your future open rates, click through rates, and the targeted actions you want your customers to take,” Moore said.

 Partner with other businesses. “Consider sending out an e-mail with a local business as a partnership, perhaps around a holiday-themed idea,” Popick said.

“For example you could partner with a florist to provide a discount on flowers on Mother’s Day, and use this as an incentive for your business. Could you partner with another business around the upcoming Fourth of July holiday and ask them for a special discount for your customers only?

It might be just the thing to get them over the hump of doing something with you or buying your product or service. And as a result of the discount or special offer your partner gives, you both win!”

E-mail marketing can be a strong promotional tool for your business. So what are you waiting for? Start engaging your existing customers and potential ones with e-mail today!

BY TASHA CUNNINGHAM
of Bizbytes101.com & the Miami Herald

Read more at MiamiHerald.com

5:03 am

Interested in making iContact better? Ever wished you could talk to the people who make the tools you use? Well, here’s your chance.

iContact is working on our message creation tools and we need your feedback! We’re inviting you to take a look at our work (in progress), and let us know what you think. What do you like? What could be improved?  If it matters to you, we want to hear it!

Just tell us a little about yourself and we’ll add you to our testing group. Then, you can leave feedback directly on the message creation screen. It’s easy and will help us make the tools better for you.

If you’re interested, send an email to userresearch@icontact.com.

4:00 am - Tue, Aug 4, 2009

iContact Names Former LendingTree Executive Keith Moore as Chief Marketing Officer

Online Marketing Pro Brings Internet and Direct Response Marketing Experience to Rapidly-Growing Email Marketing Firm

Durham, NC (August 4, 2009) – iContact, an industry leader in email marketing services for small and mid-sized businesses, has announced the appointment of Keith Moore, a former LendingTree executive, as their Chief Marketing Officer.

At Tree.com Inc., the parent company of LendingTree, Mr. Moore served as General Manager and as Senior Vice President leading the Short Form Mortgage (GetSmart.com) and the Emerging Businesses divisions. He brings to iContact a very successful track record in enhancing marketing programs, product development and increasing targeted customer acquisitions.

“Keith has a strong leadership background and an outstanding experience in driving marketing initiatives to great heights,” commented Ryan Allis, CEO and co-founder of iContact. “He will truly be a beneficial factor in attaining new customers and helping iContact as it continues to flourish.”

Mr. Moore holds a BSBA from Appalachian State University in Boone N.C. He is a member of the International Association of Privacy Professionals (IAPP) and has been a featured speaker and panelist at numerous industry conferences, such as the Internet Summit 08, TargusInfo’s Online Lead Quality Summit, LeadsCon, and Inman News’ Real Estate Connect.

“I am honored to become part of the team at iContact,” commented Moore. “The opportunity to work with a fast growing company with an amazing company culture is fantastic. I look forward to contributing to iContact’s continued growth and success.”

Aaron Houghton, Chairman and co-founder of iContact added: “Keith’s experience in online customer acquisition and retention will service our company well. His management and people skills, key to this position, are second to none. We are fortunate to have him as part of our executive team.”

iContact continues to expand its management team, and is currently up to more than 185 employees.

About iContact

With more than 51,000 customers, iContact provides email marketing for SMBs and non-profits. iContact allows for easy creation of email newsletters, surveys, and autoresponders. Market leaders like Bank of America, Ford, Intuit, Vonage, Symantec, International Paper, LG Electronics, ReMax, United Colors of Benetton, and Centex Homes, use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods. iContact, designed for the SMB market and iContact Enterprise, designed for mid-sized to large organizations, are both available at www.iContact.com.

4:00 am - Mon, Mar 2, 2009
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LendingTree Executive Keith Moore to Present at LeadsCon 2009

LAS VEGAS, March 2, 2009 /PRNewswire/ — LendingTree Senior Vice President Keith Moore will be speaking at the LeadsCon 2009 conference held at The Mirage Hotel & Casino from March 3 - 5, 2009. Mr. Moore will participate in a panel called Lead Exchanges: The Future of Lead Generation on March 4 at 10:45 am. LendingTree is also a sponsor of LeadsCon 2009 and will available be at booth number 402 in the exhibit hall.

Keith Moore joins other industry veterans at this year’s LeadsCon 2009 including moderator James Cham, vice president of Bessemer Venture Partners, and panelists Marc Diana, the founder and CEO of LeadPoint, Anik Ganguly, board member of Detroit Trading, and Payam Zamani, the chairman and CEO of Reply! Inc.

The group will discuss the current challenges exchanges face in the lead generation industry and what it will take for them to continue to expand and take market share. Panelists will address tough questions such as, “Do publishers earn more from exchanges, and do their customers really receive higher quality?” and others as the group digs into specific examples of how exchanges have created and defined new markets, providing maximum efficiency, critical mass, and synergy.

For more information about LeadsCon 2009, please visit http://www.leadscon.com/.

About LendingTree, LLC

LendingTree, LLC is the nation’s leading online lending exchange, providing a marketplace that connects consumers with multiple lenders that compete for their business. Since inception, LendingTree has facilitated more than 25 million loan requests and $185 billion in closed loan transactions. LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, auto loans, personal loans and credit cards via www.lendingtree.com and 800-555-TREE.

Launched in 1998 with headquarters inCharlotte, N.C., LendingTree also owns and operates LendingTree Loans(sm), GetSmart.com, and HomeLoanCenter.com. LendingTree, LLC is a subsidiary of Tree.com, Inc. (Nasdaq: TREE).

4:00 am - Tue, Jan 27, 2009

LendingTree.com Helps Consumers Find Reverse Mortgage Lenders

CHARLOTTE, N.C., January 27, 2009 - If you’re over 62 and a homeowner you have a unique opportunity to get significant, spendable value from your home, even if you still hold an existing mortgage.  Recently, LendingTree launched a reverse mortgage service for interested senior homeowners looking to talk with lenders who can help them consider using the equity they have built in their home. 

Senior homeowners have spent years, often decades, building up equity in their homes.   An increasingly common practice of homeowners over the age of 62 is to obtain a reverse mortgage (also known as a HECM, a home equity conversion mortgage) which gives qualified senior homeowners a proven solution to help fund their retirement needs. In addition, and importantly to most independent seniors, a reverse mortgage allows them to live in their home as long as they wish. 

Reverse mortgages may be a good option to consider for some, but before moving forward, it’s important to fully understand how they work.  The following helpful advice comes from the LendingTree Smart Borrower Center: 

  • Reverse mortgage candidates must be at least 62 years of age, have significant equity in their property, and be looking for a reverse mortgage on their primary residence only.
  • Anyone who intends to apply for a reverse mortgage is required by law to complete a 45-minute counseling session with a HUD (Housing and Urban Development) approved counselor*. 
  • The sum from a reverse mortgage can be paid to you in a couple of different ways; all at once in a single lump sum of cash; as a regular monthly loan advance or as a credit line that lets you decide how much cash to use and when to use it; or you may have the option to choose a combination of any of these payment plans.
  • The amount of cash you can get from your home’s equity is determined by a number of factors including your age, your home’s value and location, and current interest rates.
  • Reverse mortgages may have tax consequences, could affect eligibility for assistance under Federal and State programs, and may have an impact on the estate and heirs of the homeowner.

Keith Moore, Senior Vice President of Emerging Businesses for LendingTree.com said, “One of the defining characteristics of LendingTree is our dedication to helping consumers.  With baby boomers nearing and entering retirement age, a larger population than ever before is now eligible for reverse mortgages and LendingTree, as always, is here to help. LendingTree is exactly the resource for consumers looking to obtain all types of home, car, and education loans – and we’re pleased to expand our offerings to benefit senior homeowners.”

For more information about reverse mortgages, visit the LendingTree Smart Borrower Center.

About LendingTree
LendingTree, LLC is the nation’s leading online lending exchange, providing a marketplace that connects consumers with multiple lenders that compete for their business.  Since inception, LendingTree has facilitated more than 25 million loan requests and $185 billion in closed loan transactions. LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, auto loans, personal loans and credit cards via www.lendingtree.com and 800-555-TREE. 

Launched in 1998 with headquarters in Charlotte, N.C., LendingTree also owns and operates LendingTree Loans sm, GetSmart.com, and HomeLoanCenter.com.  LendingTree, LLC is a subsidiary of Tree.com, Inc. (NASDAQ: TREE).

1:40 pm - Wed, Oct 15, 2008

TopCoder eyeing SMB market

By Chris Kanaracus, IDG News Service

TopCoder, a company known for its competition-based software development services, is turning its sights on the SMB market with a new portal called TopCoder Direct that will come out of beta at the end of October.

Whereas TopCoder has previously used its community of programmers to develop custom applications for enterprises, the new offering will enable a wide range of customers to set up coding contests on their own.

Users furnish a description of what they want developed, name a prize purse and start a contest. Community members then submit entries, and the user chooses a winner and downloads it.

“The enterprise business is still strong. But this was always the vision from the start,” said Robert Hughes, chief operating officer.

Initially, TopCoder Direct will focus on front-end tasks like logos and Web site look-and-feel. Later the service will move to full-blown application development. The second release will introduce “co-pilots” — community members that for a negotiated fee will help customers set up competitions.

There is no charge to access the site; customers pay to start a contest. TopCoder will make money by taking a cut — now set at 20 percent — of the prize purse.

“It took us quite a while to build the supply side — the community — and to build out the processes, to get a predictable outcome from the community,” Hughes said. “There’ll be somewhat of a learning process for us [with TopCoder Direct]. Not everything is going to work right out of the gate.”

Financial services provider Tree.com has been involved in the TopCoder Direct beta-testing period.

The service doesn’t yet appear to be a money-saver, but that is not why Tree.com is involved, according to Keith Moore, senior vice president and head of the company’s emerging business unit.

“We have a lot of great of ideas, but don’t have a lot of flexibility to ramp up for projects quickly and then scale back down when they are done,” Moore said. “It’s not an outsourcing model for us, it’s really a bandwidth and innovation model … I can see over time how it could be a money-saver for us, but we’re not looking at it that way.”

In general, outsourcing application development can make sense, assuming the project is concretely defined and it is easy to measure success, according to Redmonk analyst Michael Coté.

“It’s a very binary sort of thing. Either the code works or it doesn’t,” he said.

“The more you know what you want, the cheaper it is,” Coté added. “You can imagine if you made a house without a blueprint. You’d probably start over a few times.”

TopCoder claims to have more than 170,000 community members in more than 200 countries. In addition to the custom development work these individuals perform, TopCoder has a catalog of prebuilt application components. The company claims that a program can be half-completed from the start, thanks to the catalog, which is available via subscription.

5:00 am - Thu, Aug 21, 2008
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Tree.com, Inc. Spins-off From IAC and Begins Trading as TREE

CHARLOTTE, N.C., August 21, 2008 – Tree.com, Inc. marks its first day as an independent, public company following its separation from IAC (NASDAQ: IACI). Tree.com, Inc. now trades on NASDAQ under the symbol TREE.

Tree.com, Inc. is the parent of several well-known brands and businesses in the financial services and real estate industries including LendingTree, LendingTree Loans sm, GetSmart.comHomeLoanCenter.comRealEstate.comiNest.com, RealEstate.com REALTORS® and Domania.com.  Together, they serve as an indispensable ally for consumers who are looking to comparison shop loans, real estate and other financial products from multiple businesses and professionals who compete for their business.  As an independent company, Tree.com will explore new areas where a competitive marketplace model empowers consumers and provides choices when making key life decisions.

“Today we officially launch Tree.com and establish it as the go-to source for consumers looking to learn about and compare financial products and real estate from anywhere in the country,” says Doug Lebda, chief executive officer and chairman of Tree.com, Inc. “Our company is made up of brands and businesses that consumers know and trust and we look forward to being an independent company and creating value for consumers, investors and shareholders alike.”

Tree.com’s Roots
LendingTree was founded in 1996, launched nationwide in 1998 and since that time has facilitated more than 23 million loan requests and $185 billion in closed loan transactions.  The company’s unique business model matches consumers with multiple lenders who compete for their business or as the commercials say, “When Banks Compete, You Win®!”.  Since inception, the company has focused on educating consumers about loan products and then presenting multiple offers for mortgages and refinance loans, home equity loans/lines of credit, auto loans, personal loans and credit cards. 

LendingTree entered the real estate industry with the acquisition of HomeSpace, Inc. in 2000 and later launched RealEstate.com, which provides consumers access to nearly 2 million home listings, 97 million home values and a unique deep-dive view into more than 22,000 cities reaching every metropolitan area in the U.S. RealEstate.com also owns RealEstate.com, REALTORS®, an Internet enabled real estate brokerage that operates in 14 markets with more than 1,000 sales agents.  In 2000, LendingTree went public and in 2003, was acquired by IAC/InterActiveCorp.

Tree.com Leadership
Tree.com launches with an experienced leadership team led by Chairman & DEO Doug Lebda, including:

• Darren Beck, Senior Vice President, Marketing
• Scott Cammarn, Senior Vice President and General Counsel
• Dean Conant, Vice President, Information Technology Operations
• Claudette Hampton, Senior Vice President, Human Resources
• Bob Harris, President, LendingTree Exchange
• Keith Moore, Senior Vice President and General Manager, Emerging Businesses
• David Norris, President, LendingTree Loans
• Matt Packey, Senior Vice President and Chief Financial Officer
• Bret Violette, President, RealEstate.com

For more information about Tree.com, Inc., please visit www.tree.com.

Important Information
The matters discussed herein contain forward-looking statements. These statements involve risks and uncertainties. Additionally, Tree.com, Inc. is subject to other risks and uncertainties set forth in its filings with the Securities and Exchange Commission. These risks and uncertainties could cause actual results to differ materially from any forward-looking statements made herein.

About Tree.com, Inc.
Headquartered in Charlotte, N.C., Tree.com, Inc. is the parent of several well-known brands and businesses in the financial services and real estate industries including LendingTree, LendingTree Loans sm, GetSmart.com, HomeLoanCenter.com, RealEstate.com, iNest.com and Domania.com.  LendingTree was founded in 1996 and launched nationwide in 1998.  In 2003, the company was acquired by IAC/InterActiveCorp and later spun-off in 2008 to form Tree.com, Inc.  For more information, please visit www.tree.com.

6:00 am - Thu, Aug 14, 2008

Two Internet Summit Speakers vie for Olympic Gold this weekend

RESEARCH TRIANGLE, NC | August 14th, 2008 - Featured Internet Summit speakers Cameron and Tyler Winklevoss will be competing for Olympic medal this weekend, as they represent the US rowing team in men’s pair rowing finals.

Innovation, intelligence, forward thinking and leadership converge for the first TechJournal South Internet Summit at the Friday Center, UNC Chapel Hill, NC on November 19th, 2008.

The twin brothers along with their Harvard classmate, Divya Narendra, are the faces behind the well publicized lawsuit over the creation of Facebook. Founders of ConnectU.com, the trio hired fellow Harvard student Mark Zuckerberg to help complete initial development of their site.

Zuckerberg then unexpectedly surfaced with his own version of their concept known as Facebook and the rest is history.

After a highly public legal battle and an initial settlement, additional litigation is still pending.

The trio will discuss the early trials and tribulation of their dorm room concept, new social networking concepts they are working on, and life after the Olympics.

They will join over 50 top internet centric speakers and hundreds of executives, business strategists, entrepreneurs, investors and marketers at the Internet Summit.

Expert content will focus on internet trends and opportunities created by web 2.0 technologies, social media, online advertising, widgets, online video, and other essential new web oriented technologies.

Additional speakers already confirmed include:

Bob Young – Founder & CEO, Lulu.com; Co-founder Red Hat

Divya Narendra & Cameron and Tyler Winklevoss – Founders of ConnectU.com, the idea behind Facebook

Cliff Reeves – Emerging Business Team, Microsoft

Scot Wingo – President & CEO, ChannelAdvisor

Reggie Bradford – Founder & CEO, Vitrue

Jud Bowman – President & CEO, PocketGear

Brad Hill – Director, Weblogs

Stephen Wiehe – President and CEO, SciQuest
David Churbuck – VP of Global Web Marketing, Lenovo

Brian Handly – Sr VP, Atlas/Microsoft Advertising

Michael Cristinziano – VP Strategic Development, Citrix Systems

Duke Chung – CEO and President, Parature

Ryan Allis – CEO and Co-founder, iContact

Andy Beal – Founder, Trackur/Internet Marketing Pilgrim

Jason Caplain – General Partner, Southern Capitol Ventures

Keith Moore – VP and General Manager, LendingTree

Ben Weinberger – CEO, Digitalsmiths Corporation

Igor Jablokov – CEO and Co-founder, Yap

Troy McConnell – President and COO, Batanga

Greg Foster – Noro-Moseley Partners

Lee Prevost – President and Founder, SchoolDude.com

Travis Janovich – CEO, eTix

Johnny C. Taylor, Jr. – President and CEO, RushmoreDrive

Jordan Glogau – Search Marketing Director, 1-800-Flowers.com

Mike Doernberg – CEO, Reverb Nation

Jason Trevisan – Polaris Ventures

Scott W. Devitt – Managing Director, Stifel Nicolaus

Michael Byrnes – CEO, M3 Technology Group

Mark Rostick – Managing Director, Intel Capital

http://www.internetsummit.com/2008/speakers.html

5:00 am - Mon, Feb 18, 2008
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CreditCards.com Powers Credit Card Channel on LendingTree.com and GetSmart.com

AUSTIN, TX, February 18, 2008 – CreditCards.com announced today that it has been selected by LendingTree, LLC to power the credit card channels on LendingTree.com and its sister site, GetSmart.com.

Visitors to both LendingTree.com and GetSmart.com can now shop, compare and apply for competing credit cards through the CreditCard.com search engine technology. The search engine, which is updated daily with current credit card offers, provides potential customers a means to compare hundreds of current credit card offers in order to find the best deal for them.

Keith Moore, vice president and general manager of LendingTree’s emerging businesses group, says “This new offering is a win for users of both LendingTree.com and GetSmart.com, allowing them to see multiple offers from competing credit card companies in one easy-to-navigate setting. The CreditCards.com search engine is the best in its class, organizing hundreds of offers by category including low-interest credit cards, credit cards with rewards programs, airline credit cards, cash-back credit cards, small business credit cards, student credit cards, instant approval credit cards as well as prepaid debit cards. We’re delighted to bring this new level of choice, competition and price transparency to anyone who’s looking for the best deals in the credit card category.”

“CreditCards.com strives to help consumers, shop, compare and apply for credit cards in a searchable and easy-to-navigate setting,” said Elisabeth DeMarse, CEO of CreditCards.com. “We are honored to be selected as the choice to power the credit card channels of LendingTree.com and GetSmart.com.”

About CreditCards.com

CreditCards.com is a leading online credit card marketplace, bringing consumers and credit card issuers together. At its free website, www.creditcards.com , consumers can compare hundreds of credit card offers from the nation’s leading issuers and banks, and apply securely online. CreditCards.com is also a destination site for consumers wanting to learn more about credit cards; offering advice, news, features, statistics and tools - all designed to help consumers make smart choices about credit cards. In 2007, over 12 million unique visitors used CreditCards.com to search for their next credit card.

About GetSmart®

GetSmart is a leading financial services marketplace that offers borrowers access to a range of home loan products such as mortgages and refinance loans, home equity loans and lines of credit from a network of more than 250 lenders. Consumers who visit the site at www.getsmart.com or call 1-800-GETSMART complete a short and simple form and will then be matched with up to five competing lenders.

GetSmart is owned by LendingTree, LLC, which is an operating company of IAC (NASDAQ: IACI).

5:00 am - Mon, Jan 14, 2008
1 note

LendingTree Unit GetSmart.com Wins Web Site Development Award from WMA

CHARLOTTE, N.C., January 14, 2008 - GetSmart.com was honored with the 2007 Outstanding Achievement in Web Site Development Award for Financial Services for its re-design of the GetSmart.com Web site. GetSmart.com, a unit of LendingTree, LLC, is a marketplace that quickly and easily matches borrowers with a network of more than 200 lenders.

Founded in 1997 by the Web Marketing Association to help set high standards for Internet marketing and development, the WebAwards is an internationally-recognized competition that provides a benchmark for marketing and design. Now in its 11th year, the WebAwards is the premier annual Web site awards competition that names the best Web sites in 96 industries while setting the standard of excellence for all Web site development.

The new GetSmart.com site, with its welcoming colors, simple interface and streamlined navigation system, makes it easier for users to find information about refinance, mortgage and home equity loans. It also introduced company mascot Smarty-Pants™, a friendly icon who serves as the “host” of the GetSmart.com Resource Center. This whimsical visual element serves an important purpose: Smarty-Pants guides visitors towards resources, valuable tips, and actionable items from a collection of helpful articles, glossary of lending terms and personal finance calculators.

Said Keith Moore, general manager of GetSmart.com, “We’re thrilled to be recognized for our ongoing efforts to keep the GetSmart.com site fresh and fun. Our mission at GetSmart is to take the hassle out of financial comparison shopping, and this award is a validation that our Web design and development strategy is helping us to achieve our goal.”

WebAward.org Winner!

About GetSmart®

GetSmart is a leading financial services marketplace that offers borrowers access to a range of home loan products such as mortgages and refinance loans, home equity loans and lines of credit from a network of more than 200 lenders. Consumers who visit the site at www.getsmart.com of call 1-800-GETSMART complete a short and simple form and will then be matched with up to five competing lenders.

GetSmart is owned by LendingTree, LLC, which is an operating company of IAC (NASDAQ: IACI).

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